Women Be Shoppin' in the New Chevrolet Spark Commercial

Women Be Shoppin' in the New Chevrolet Spark Commercial

The Chevrolet Spark — a "city car" with a "peppy engine" — is supposed to be all about "international attitude for urban living," but in a new commercial, it appears to be for thin, fashion-y women who shop in Paris. Wait, does this car seriously come in pink?

As the spot opens, five women leave their color-coordinated homes and get into their color-coordinated Sparks. As their colorful cars "dance" through "Paris," the backseats fill up with packages. Women be shoppin'! Then they go for macarons. And guess what? The macarons match their cars and outfits! Plus, there's a dog! And kids. Everything girls like. So many stereotypes, so little time. As Steve Hall writes for Ad Rants: