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| Women Be Shoppin' in the New Chevrolet Spark Commercial |
As the spot opens, five women leave their color-coordinated homes and get into their color-coordinated Sparks. As their colorful cars "dance" through "Paris," the backseats fill up with packages. Women be shoppin'! Then they go for macarons. And guess what? The macarons match their cars and outfits! Plus, there's a dog! And kids. Everything girls like. So many stereotypes, so little time. As Steve Hall writes for Ad Rants:
After all, we know fashion conscious women always choose their vehicle for its color and not its performance. And they obviously don't know how to drive right either. And all they like to do all day long is shop. And eat chocolate.
This is not the first commercial for the Spark. There's a more general ad, highlighting how small and fun the car is, and a European version has a woman driving the Spark right into her apartment. But the splashy new ad, targeted to women, really just seems to be about the cute colors. A quick visit to the official site reveals that although the Spark comes in Jalapeño, Denim, Lemonade and Salsa — the green, blue, yellow and red seen in the ad — pink is not actually an option. A couple of years ago, Chevy redesigned the Equinox to be more female-friendly. That one didn't come in pink either.
I'd be lying if I said shopping in Paris in a candy-colored car didn't sound super fun. Obviously this is supposed to tap into some kind of aspirational fantasy. But the reality is that women care about price, gas mileage, horsepower. Most of us have grown out of matchy matchy Barbie Dream Car. And even if we did have a fantasy in which our lives looked like a candy-coated color-coordinated music video, we'd probably something hotter than a Spark.
Chevrolet Cruze well-mated to diesel engine
Chevrolet Cruze gets a diesel engine, and it's a very happy pairing. Chevrolet's Cruze diesel is hugely important.
It's the first to challenge Volkswagen's lock on the mainstream diesel market , It's coming from the company that — never mind who did what to the electric car — still gets plenty of blame for killing the diesel in the U.S. Something about those really bad ones in Oldsmobiles during the 1980s fuel crisis.And it's a purebred GM diesel engine, on sale overseas for several years, though heavily modified for U.S. regulations and tastes.
In a fell swoop it'll show whether American buyers are as diesel-averse as most of Detroit has assumed or as diesel-ready as VW's always found them.
And the Cruze diesel will test GM and Chevrolet marketing savvy and muscle. It's just now on sale, but only in 13 cities, and won't go national until fall. Can the marketeers give it enough traction to survive a VW response (discounts, advertising, etc.) and the buzz generated by the launch of the Mazda6 diesel this summer?
If Cruze diesel succeeds, it's bound to kick off copycat models from other makers. A flop could set back the move to fuel-saving diesels in the U.S. by quite a bit.
Overall, the Cruze's mating of a powerful and fuel-saving diesel to a good compact sedan is a happy marriage. But not a cheap one.
Chevrolet's Cruze diesel, a 2014 model, carries a significant price premium over gasoline models. The diesel's $2,560 more than the most-similar gas model, the 2LT. And it's $4,010 more than high-mpg Cruze Eco, from which it takes a few aerodynamic-enhancing parts.
Yeah, you say, but it's a diesel; uses hardly any fuel, right?
Not exactly. The diesel's highway rating is 46 mpg, the best in the U.S. for a non-hybrid, and a good bit better than the gasoline models' 38 and 39 mpg highway ratings.
But most people spend more time in the city or in a mix of city/highway driving. And there, the diesel's not much better than the gas models: just 27 mpg in the city, vs. 26 for the gas cars. And 33 in combined city/highway, no huge win over gas 30 and 31 mpg ratings.
So, unless you roll up open-road miles like Willy Loman, the diesel's 46 mpg won't be as compelling.
Diesels typically stand out on the highway, but other diesels outdo their gas counterparts in the other driving modes somewhat more handily than Cruze does.
Nor is the Cruze diesel a slam-dunk vs. its only rival, the Volkswagen Jetta diesel. Jetta with an automatic transmission is slightly more expensive than Cruze, which comes only with an automatic. Jetta with a manual, however, is slightly less expensive.
Too, Jetta has more rear legroom, a bigger trunk and — probably, most important — better city (30 mpg) and combined city/highway (34 mpg) ratings than Cruze diesel.
It'll be hard to justify buying a Cruze diesel solely on fuel-cost savings. But there's enough "happy" to save this marriage:
Scoot. Chevy notes that the diesel is the quickest Cruze. It'll dash from standstill to 60 mph in 8.6 seconds. That's on the edge of feeling peppy enough to be fun on the road. Gasoline Cruzes are slower, taking as long as 10 seconds, Chevrolet says. Diesel wins the dash even though it's 320 to 464 pounds heavier than the gasoline models. Remarkable.
Diesels are powerful but tend to take a moment to get their "go" in gear. Cruze seems to have gotten past that — but apparently at the expense of fuel economy.
CHEVROLET CRUZE DIESEL DETAILS
Comfort. Leather seats in the test cars were accommodating, feeling more luxury than mainstream.Refinement. Cruze has always seemed a half-step ahead in that category. A little plusher. A little more thought-out on how the dashboard, for example, looks and fits together.
You might worry that the inherent coarseness of a diesel powerplant would undercut that. Not in this case.
The engine is unusually quiet (at least inside the car). And it benefits from now-widespread use of direct injection on gas engines.
Direct injection is a diesel technology and a big part of why diesels sound as they do, a bit clattery. Ergo, everything sounds like a diesel nowadays, so the diesel Cruze sounds about like any other Cruze.
And GM does a good job insulating the passengers from the clatter with sound-deadening materials.
What? Diesel version of Cruze four-door, front-drive, five-passenger, compact sedan. Combines high-end Cruze 2LT and high-mileage Cruze Eco features. Direct rival: Volkswagen Jetta diesel.
When? On sale since mid-May in 13 cities; nationwide this fall.Where? Made at Lordstown, Ohio, where all U.S. Cruzes are built.How much? $25,695 with shipping.
What makes it go? Two-liter, four-cylinder, turbocharged diesel from GM Europe diesel, heavily modified for U.S. Rated 151 horsepower at 4,000 rpm, 264 pounds-feet of torque at 2,600 rpm. Six-speed automatic transmission.
How big? Same as any Cruze, and within an inch all-around of rival Jetta diesel. It is 181 inches long, 70.7 in. wide, 58.1 in. tall on a 105.7-in. wheelbase. Weighs 3,475 lbs. (320 to 464 lbs. heavier than Cruze gas models). Passenger space, 95 cu. ft. Trunk, 13.3 cu. ft. Turning circle diameter, 36.4 feet.
How thirsty? Rated 27 mpg in the city, 46 highway, 33 combined city/highway.
Trip computers in two test cars showed 40.9 mpg (2.44 gallons per 100 miles) and 41.3 mpg (2.42 gal./100 miles) on two-lane roads with some gentle hills, some small towns and a lot of hard throttle.
Burns ultra-low-sulfur diesel or B20 biodiesel. Holds 15.6 gallons.
Overall: Quite satisfying to drive, but it's pricey, and the mpg advantage is evident only on highways.
David Stanley Chevrolet of Norman High School Athlete of the Year Honored
David Stanley Chevrolet of Norman and News Channel 4 honored one Oklahoma athlete Tuesday night with a $1,000 scholarship.
Timberlake High School senior, Kylee Severin, was the lucky winner of the overall David Stanley Chevrolet of Norman High School Senior Athlete of the Week contest.
Each week we honored one athlete from across the state.
We want to congratulate Kylee and all the other David Stanley Chevrolet of Norman High School Senior Athletes of the Week for their hard work.
Here is what Kylee’s nominator wrote about her in a nomination letter:
Kylee well represents Timberlake as an athlete, a student, and as a respected leader for the student body of Timberlake Public School. Kylee excels in all of her athletic endeavors.
She is a starter on the basketball team, usually high person in the statistical areas, and gives forth 100 percent in her participation and attitude.
She was on the Cherokee Strip Conference “All-Tournament ” team and was a strong influence in the girl’s team playing in the state tournament.
Kylee also excels in track. She has won numerous medals in running events and the high jump at local, regional, conference, and the state meet.
Kylee had a strong influence in the Timberlake High School girl’s winning First Runner-Up at the state track meet this year in Class 1A.
Kylee also participates in softball and would participate in any other sport if Timberlake would offer it.
Kylee also excels in the classroom. She is a 4.0 student, and is a member of National Honor Society and Oklahoma Honor Society.
She is able to maintain her classroom work and her extra-curricular activities and still enroll in a concurrent college class through SWOSU.
Kylee is very well respected among her peers and the staff at Timberlake High School. She is very courteous and maintains high standards as she works towards her goals. She is a very active member in our FCCLA program and our yearbook program.
This past school year, Kylee and two other FCCLA students used the death of a former classmate (she lost her life in the Piedmont tornado) to develop and present a program through FCCLA called Life Planning Event.
They developed a scholarship program in which the money that would be raised from their program would be given as scholarships in the name of their former classmate. They won first at state and gold at nationals with this event.
Kylee is a wonderful example of education at work. Without any reservations, I believe Kylee Severin deserves the honor of being High School Senior Athlete of the Week.
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